Issue Number 1
eCONNECT
La
Leche League US Western Division
Forming
Connections Leader to Leader
TEAM 2004 - Bringing the Essential Pieces Together!
Introducing Publications/Online Workgroup
Breastfeeding Outreach in Sheboygan County, WI
World Breastfeeding Week Celebration Questions & Answers
Leader Applicant Work Sessions Using Appreciative Inquiry
Printable
version of eCONNECT #1
(Adobe Acrobat file--needs free Acrobat
Reader to open)
Breastfeeding Outreach in Sheboygan County, Wisconsin
Peggy Wiedmeyer
Glenbeulah, WI
Plymouth Utilities
is a community-owned, customer-driven utility that provides electric service
to the City of Plymouth, Wisconsin, and parts of 10 surrounding townships.
When monthly statements are mailed to approximately 6000 households, they
include a “utility stuffer.” These stuffers are 3.5 inch by
8.5 inch sheets of paper that contain information about one or two organizations
that serve the community in some way. The Family Resource Center that
employs me coordinates which organization is featured on the stuffer each
month. The individual organization is responsible for providing a local
printer with camera-ready copy, and a fee of $75 for one side of the stuffer
(or $150 for both sides). The printer produces the 6000 stuffers and delivers
them to Plymouth Utilities, where they are included with the monthly customer
statements.
In September, 2004, our county’s Breastfeeding Task Force (which includes three LLL Leaders) was featured on one side of the utility stuffer. Sara Demmon, LLL Leader, came up with the idea of a coupon for “free baby food” after seeing one too many coupons for artificial baby milk at her doctor’s office. Another Task Force member turned Sara’s idea into something visible and this flyer was created!
